Altadena’s Local Businesses Need Us More Than Ever. The recent Eaton Fire left a lasting mark on Altadena. While many are focused on the damage to homes and open space, there’s another part of the community that’s quietly suffering—the small businesses. These beloved local spots are not only facing economic challenges from the fire’s impact but also struggling with limited insurance options, a lack of FEMA support, and very few grant opportunities. Shoutout to @BeautifulAltadena on Instagram
The Power of @BeautifulAltadena on Instagram
Amid the smoke and loss, @beautifulaltadena has become a hub of hope. Their feed is packed with updates on pop-ups, fundraisers, and recovery news. They’re connecting people, highlighting local stories, and reminding us of all the good that’s still happening here. If you’re not already following them, you should be.
What’s been truly inspiring, though, is seeing how the Altadena community has come together—neighbors helping neighbors, businesses supporting one another, and platforms like @beautifulaltadena keeping the spotlight on those in need.
Why This Matters
Altadena’s small businesses are part of what makes this community so special. They’re the morning coffee runs, the weekend wine stops, the neighborhood barbers, and the family-owned restaurants that greet you by name. Supporting them isn’t just about spending money—it’s about showing up, sharing love, and helping them weather a challenging time.
Here’s My Ask
Add just one or two of these local gems to your weekly routine. You don’t have to spend big. Grab a coffee. Get takeout. Shop on-line. Bring a friend. Every dollar counts—and every visit reminds these businesses they’re not alone.
Below is a short list of businesses featured on @BeautifulAltadena —just a tiny glimpse of the many incredible spots in Altadena worth supporting.
- Taco Casa – Lost their location in the fire but are popping up at various spots thanks to community collaboration. Visit their website for pop-up locations and more information at https://tacoscasa.com. Follow their Instagram account @tacocasa
- High Stake Barbers – Keeping Altadena styled and sharp. Instagram @Highstakesbarbers
- Bevel Coffee – Great vibe, excellent brews. @Bevelcoffee Located at 1900 Allen Ave Altadena, CA 91001
- Prime Pizza LA – Local pizza love at its finest.@PrimePizza 1900 Allen AVE
Altadena 91001 Oreder online https://www.primepizza.la/locations - Highlight Coffee – Skip the big chains and try this neighborhood gem. Instagram @HighLightCoffee Local Family Owned Small Business
2071 Lincoln Ave. Pasadena CA 9110 - West Altadena Wine & Spirits – Offering delivery and a unique wine selection. Located at 2311 Lincoln Ave, Altadena, California 91001 Instagram @WestAltadenaWineandSpirits
- Good Neighbor Bar – Next door to West Altadena Wine. Cozy, fun, and perfect for an evening out. 2311 Lincoln Ave. Altadena Ca 91001 Instagram @GoodNeighborAltadena
- Ferrazzani’s Pasta + Market– Homemade pasta, specialty items, and pure passion.
Instagram @FerrazanisPastaandMarket Location 1976-1978 Lincoln Ave, Pasadena, California 91103 - SIDECCA – Voted Best Women’s Clothing Store in Pasadena. Their brick-and-mortar is currently closed, but you can shop online at sidecca.com and follow them on Instagram at @sidecca.
- Fair Oaks Burger – Specializing in Mexican, Chinese, and American food. Follow them on Instagram at @fairoaksburger.
- Rhythms of the Village – A cultural center and Black-owned business that tragically burned down in the fire. Support them through their online merchandise or GoFundMe, and follow them at @1rhythmsofthevillage.
- Webster’s Community Pharmacy – Your favorite local pharmacy located at 2450 N Lake Ave. Keep up with them on Instagram at @websterspharm. They also feature Altadena Strong merchandise in partnership with @beautifulaltadena.
Stay Connected & Discover More
- Follow me on Instagram: @robbynbattles – I’ll be sharing even more local businesses and updates.
- Follow @beautifulaltadena to stay up-to-date on:
- Fire recovery news
- Community events
- Food & beverage highlights
- Fundraisers
- Local Love
Let’s keep the heart of Altadena beating strong.
Support local. Show up. Spread the word.