Anatomy of a Listing: The Listing Story Behind 10862 Westcott St., Sunland Most “Just Listed” postcards give you the basics—bedrooms, bathrooms, square footage, and a price. But what they don’t tell you is how that home got to market. That’s where Anatomy of a Listing comes in. Instead of just announcing a new listing, I take you behind the scenes to show you what really happens—from the first conversation with the seller to the moment the home goes live.
Selling a home isn’t just about putting a sign in the yard. It’s about timing, strategy, and preparation. What obstacles did we face? What decisions did we make to maximize value? How did we ensure the seller’s needs were met? Every home sale has a story, and by sharing this process, I hope to give you valuable insight—whether you’re considering selling in the future or just curious about how it all works.
What Unfolded in Sunland
The owners of 10862 Westcott St. weren’t in a hurry to list. Their priority was securing a home up north before formally putting their current home on the market. Once they were in a solid transaction, we revisited the listing strategy. Market conditions had shifted, and after analyzing sales trends, we raised the final listing price from our original plan to better reflect the home’s true value.
With pricing set, we turned our focus to presentation. The home was staged to perfection, blending classic charm with modern touches to attract buyers from all walks of life. This three-bedroom, two-bath home offered a fantastic floor plan with plenty of room for expansion—whether reimagining the existing layout or creating a true model home.
To build momentum before going live, we launched targeted marketing at least seven days in advance and included a professional floor plan to highlight the home’s flow. Now, with an open house schedule in place and eye-catching photography drawing interest, we’re ready to hit the market. Stay tuned—I’ll keep you posted on how the first week unfolds!
Thinking About Selling? Consider Off-Market Options
Not every seller wants a traditional listing with signs, open houses, and online exposure. Some prefer a more private sale—an off-market listing. This approach can give sellers more control, allow for better negotiation terms, and eliminate the stress of constant showings. I only suggest this to homeowners when they have specific timelines to meet, want their privacy protected, or feel their home needs too many repairs. Homeowners sign a listing contract and trust me to make this type of sale due to my expertise and longevity in the business.
Whether you’re looking to go off-market or list publicly, pricing remains key. I constantly analyze pending sales before listing, as they reveal real-time market trends. Timing and strategy matter, and I help sellers adjust to maximize their success.
Now is still a great time to sell! If you’re thinking about making a move—whether immediately or in the future—let’s have a conversation. Planning can make all the difference.
Warm Regards,
Robbyn Battles