I hope you enjoy learning more about the intricacies of two sales in this month’s Anatomy of a Sold. —not Just Sold, but how it Sold.
3257 Brookhill Street, La Crescenta 91214
Why Did the Seller Choose an Off-Market Sale?
- The seller, a long-term homeowner, had a big family event planned and did not want to move to their desert property during the heat of the summer.
- They did not want to deal with extensive home repairs or preparation sometimes done for a regular sale.
- Fewer people are coming through their home.
How We Made the Sale Easy for the Seller:
- The pre-marketing plan was to find a buyer willing to close in late September or agree to a rent-back. The goal was a slow and stress-free sale process.
- By leveraging community connections, the buyer was represented by an agent in my network.
- While the seller was on vacation, this was the perfect time for buyer inspections.
- The closing was in late September, as our pre-marketing schedule called for.
Results:
This process made selling their long-loved home more accessible, comfortable, and less overwhelming—precisely what we strive to achieve for elderly clients.
1808 Glencoe Way Glendale, 91208
Initial Listing Agreement: Decided on price, terms, schedule, and repairs.
- Repairs, Exterior: Basic paint and touch-ups. Change the front door color.
- Staging Strategy: Keep it simple; knowing the location and a few well-staged rooms were needed.
- Reevaluated the listing price based on market activity and increased it by $75,000.
- In escrow and closed $1,450,000 still 25,000 higher than the increased listing price.
Unexpected Offer:
- An agent with a long-term client reached out to me.
- The seller received well over the asking price and secured favorable terms, including a 45-day rent-back for just $1.
- Off-Market Sale: We were confident if an issue arose, we could quickly return to our original marketing plan without missing a beat.
- As an experienced agent, I weigh the benefits of going live on the market versus selling off the market. The offer was too good to pass up in this situation.
If you’re considering selling your home and want to know what strategy is best for you, let’s talk. Each home and seller is unique. Let’s find the right plan for you.
Robbyn Battles
Broker Associate
Listing Agent
JohnHart Real Estate